TMA Monthly Activity Report

Transportation Management Associations in Massachusetts are eligible to receive funding from MassDOT on an annual basis through a partnership with MassRIDES. In order to receive funding, TMAs must document staff time and work completed each month in the form of a monthly reporting mechanism to MassRIDES. The following outline is a partial example of the work TMAs complete each month in order to support the MassRIDES annual Scope of Work. This information is subject to change.

 

A.  Coordinate & provide comprehensive TMA member services and promotional events:

  • Co-produce NuRide (or selected vendor) promotional materials and on-site/web-based promotional events
  • Promote and maintain a TMA-sponsored Emergency Ride Home (ERH)
  • Support TMA-focused mode-shift incentives, that help achieve the goals of MassDOT’s Mode Shift initiative
  • Electronic communication to promote shared-ride and non-motorized travel modes in general, and enrollment in NuRide (or selected vendor)  in particular
  • Registration in the statewide trip-matching system, NuRide (or selected vendor) .  Strive to increase traveler enrollments by working with TMA member companies to pre-register employees in NuRide (or selected vendor) ; if NuRide (or selected vendor)  pre-registration cannot be implemented, encourage registration through email messages from TMA member company executives or representatives
  • Vanpool formation and rider referrals to existing vanpools
  • Represent TMA members at meetings regarding transit service, infrastructure improvements, economic development and planning initiatives, and new development projects

B.  Recruitment: Actively work to increase TMA membership and participation among TMA member employers:

  • Identify and recruit prospective TMA members
  • Work with municipalities, members, Chambers of Commerce, and other sources to identify, schedule, and meet with potential members
      - Where this is not in place, work with municipalities and government agencies to promote TDM
        measures at new developments and encourage developers to coordinate with TMAs
  • Work with MassRIDES to encourage employers within TMA areas to join TMAs

C.  Marketing and Communications: Increase awareness of TDM services and benefits to TMA members and employees:

  • In collaboration with MassRIDES and MassDOT, market NuRide (or selected vendor)  to TMA member company executives and their employees with the goal of substantially increasing enrollment among TMA member companies and employees by June 30, 2014
  • Conduct TDM-related workshops and forums for TMA members and local/regional public stakeholders.  Coordinate on efforts to promote state-wide Bike to Work Week event.
  • In partnership with MassRIDES, coordinate a recognition program (ECO Awards) to publicly showcase successful TDM efforts by individuals, employers, and government entities
  • Support state policies and initiatives that promote congestion reduction and TDM strategies, including MassDOT’s GreenDOT Policy, the Healthy Transportation Compact, Complete Street roadway design standards, and MassDOT’s Mode Shift Initiative

D.  Establish metrics for program effectiveness, consistent with metrics and evaluation measures applicable to the Statewide Travel Options program, as approved by MassDOT:

  • Metrics for program outputs may include baseline, projected, and achieved increases (by absolute numbers and percentage) in:
      - Market penetration - employer participants
      - TDM program elements at worksites
      - Employees at employer worksites receiving information, assistance & ridematching services
      - NuRide (or selected vendor) registrants among TMA member company employees; also NuRide
        (or selected vendor) TMA promotional emails and/or news announcements, companies
        participating in NuRide (or selected vendor) promotional events and efforts, and yield rate for
        various outreach efforts
      -  Travel mode conversion - from SOV to HOV/non-motorized modes; shift among HOV; increase in
         frequency/week
      - Emergency Ride Home registrants
      - Vanpool passenger trips & vanpools in service
  • Metrics for program outcomes may include baseline, projected and achieved increases in:
      - Vehicle trips and vehicle miles reduced
      - HOV trips - total & per person unlinked passenger trips increased
      - Emissions reduced, including greenhouse gas (GHG) emissions
      - Energy consumption reduced
      - Travel dollars saved